Your website shows the same experience to everyone. We set up AI-driven personalization that automatically shows each visitor what they're most likely to buy, adding 10-30% to your conversion rate.
"We design the testing strategy that finds revenue you're leaving on the table, then build the system that optimizes automatically."
We architect the system so personalization decisions happen at the server closest to your visitor. No latency, no flicker, no lost conversions.
Personalization decisions made at the server closest to the user. Minimal latency, real-time experiences.
Central interface for defining A/B tests, audiences, and experiences. Configure all personalization activities and targeting rules.
Geographically distributed servers ensuring sub-100ms response times. Process decisions closest to the user.
Unified gateway routing data to Target, Analytics, and Audience Manager. Single request serves multiple solutions.
User attributes stored on Edge for targeting. Profiles accumulate data across sessions for smarter personalization.
We connect the right data signals so every personalization decision is informed by who the visitor is and what they're doing right now.
HTML/CSS fragments or JSON objects. The personalized content to render.
Metadata for tracking, debugging, or conditional logic.
Data for unified Target and Analytics reporting.
Every personalization test follows this flow. We manage the entire cycle so you focus on business decisions, not technical setup.
Define test in Target UI. Pushed to Edge clusters worldwide within seconds.
at.js/Web SDK sends request to nearest Edge with identity and context data.
Edge checks user Profile against Activity Rules for experience assignment.
Edge returns personalized content (HTML, JSON, redirect) with minimal latency.
Results sent to Hub for statistical analysis and winner declaration.
We connect Target to your full Adobe ecosystem through Web SDK, so personalization feeds from your analytics and CDP data automatically.
_experience.decisioningdecisioning.propositionDisplay_tenant.identification.crmIdweb.webPageDetails.nameperson.predictions.churnScoreReplace at.js, AppMeasurement, and Visitor ID with one SDK.
Server-side collection via Edge Network for privacy compliance.
Real-time sync across Target, Analytics, and RT-CDP.
We help you evaluate fit before you commit, so you invest in personalization only when the ROI is clear.
Run hundreds of concurrent tests with sophisticated traffic allocation.
Already using Analytics, AEP, or Experience Cloud and want unified data flow.
Leverage Adobe Sensei for Auto-Target without manual rules.
Personalize server-rendered content, email, or IoT experiences.
10-30% conversion improvements through systematic testing.
Reduce bounce rates with relevant, personalized content.
Built-in statistical engine prevents false positive winners.
We connect Adobe Target to your analytics, CDP, and customer data to create a personalization system that gets smarter over time. The result: higher conversions, lower bounce rates, and AI that automatically optimizes every experience without manual rules.
Find your untested revenueTell us your biggest conversion challenge. We'll show you where personalization can add measurable revenue to your bottom line.
"We've helped dozens of teams to structure their data. Let's see how we can help you."
