Adobe Experience Cloud

Turn Every Visitor Into the Right Conversion

Your website shows the same experience to everyone. We set up AI-driven personalization that automatically shows each visitor what they're most likely to buy, adding 10-30% to your conversion rate.

Why Teams Hire Us

"We design the testing strategy that finds revenue you're leaving on the table, then build the system that optimizes automatically."

How It Delivers Sub-100ms Personalization

We architect the system so personalization decisions happen at the server closest to your visitor. No latency, no flicker, no lost conversions.

Distributed Edge Architecture

Personalization decisions made at the server closest to the user. Minimal latency, real-time experiences.

Admin UI (Hub)

Central interface for defining A/B tests, audiences, and experiences. Configure all personalization activities and targeting rules.

Edge Clusters

Geographically distributed servers ensuring sub-100ms response times. Process decisions closest to the user.

Adobe Edge Network

Unified gateway routing data to Target, Analytics, and Audience Manager. Single request serves multiple solutions.

Visitor Profile

User attributes stored on Edge for targeting. Profiles accumulate data across sessions for smarter personalization.

The Data We Wire Up

We connect the right data signals so every personalization decision is informed by who the visitor is and what they're doing right now.

Request Schema (Inbound)

  • Identity
    • ECID (Experience Cloud ID)
    • mbox3rdPartyId (your internal CRM ID)
  • Environment
    • URL
    • Referrer
    • User Agent
    • IP Address (for geo-targeting)
  • Context (Mbox Parameters)
    • pageName
    • category
    • cartValue
  • Profile Attributes
    • profile.membershipLevel
    • profile.lastPurchaseDate

Response Schema (Outbound)

  • Experience Content

    HTML/CSS fragments or JSON objects. The personalized content to render.

  • Response Tokens

    Metadata for tracking, debugging, or conditional logic.

  • Analytics Payload (A4T)

    Data for unified Target and Analytics reporting.

From Test to Revenue Impact

Every personalization test follows this flow. We manage the entire cycle so you focus on business decisions, not technical setup.

1

Configuration

Define test in Target UI. Pushed to Edge clusters worldwide within seconds.

2

Request

at.js/Web SDK sends request to nearest Edge with identity and context data.

3

Decisioning

Edge checks user Profile against Activity Rules for experience assignment.

4

Delivery

Edge returns personalized content (HTML, JSON, redirect) with minimal latency.

5

Reporting

Results sent to Hub for statistical analysis and winner declaration.

Modern Stack Integration

We connect Target to your full Adobe ecosystem through Web SDK, so personalization feeds from your analytics and CDP data automatically.

XDM Field
Path / Value
Namespace
_experience.decisioning
Event Type
decisioning.propositionDisplay
Identity
_tenant.identification.crmId
Page Context
web.webPageDetails.name
Prediction Scores
person.predictions.churnScore

Web SDK Advantages

  • Single Library

    Replace at.js, AppMeasurement, and Visitor ID with one SDK.

  • First-Party Data

    Server-side collection via Edge Network for privacy compliance.

  • Unified Profiles

    Real-time sync across Target, Analytics, and RT-CDP.

When This Is the Right Investment

We help you evaluate fit before you commit, so you invest in personalization only when the ROI is clear.

When to Choose Adobe Target

  • Enterprise Scale

    Run hundreds of concurrent tests with sophisticated traffic allocation.

  • Adobe Ecosystem

    Already using Analytics, AEP, or Experience Cloud and want unified data flow.

  • AI-Powered Personalization

    Leverage Adobe Sensei for Auto-Target without manual rules.

  • Server-Side Testing

    Personalize server-rendered content, email, or IoT experiences.

The Business Case

  • Revenue Impact

    10-30% conversion improvements through systematic testing.

  • Customer Experience

    Reduce bounce rates with relevant, personalized content.

  • Statistical Rigor

    Built-in statistical engine prevents false positive winners.

Your Revenue Optimization Engine

We connect Adobe Target to your analytics, CDP, and customer data to create a personalization system that gets smarter over time. The result: higher conversions, lower bounce rates, and AI that automatically optimizes every experience without manual rules.

Find your untested revenue

Related Services

// HIRE US

Looking for Adobe Target experts?

Tell us your biggest conversion challenge. We'll show you where personalization can add measurable revenue to your bottom line.

"We've helped dozens of teams to structure their data. Let's see how we can help you."

Kamil Glowacki
Kamil Glowacki
CEO & Founder, DataCoreUnity

By submitting this form, you agree to our Privacy Policy.