GTM & GA4 to Adobe Migration
Switching analytics platforms is high-stakes. One wrong move and you lose historical trends, break attribution, or go dark on reporting for weeks. We have migrated dozens of enterprises from GA4 and legacy systems to Adobe without losing a single data point.
Discuss Your MigrationWhat You Get
Longer Data Retention
25+ months vs GA4's 2-14 months
Custom Attribution
Attribution IQ with full control
Better Governance
Approval workflows and environments
Zero Data Loss
Parallel tracking during transition
What Migration Includes
Discovery & Audit
- GTM tag inventory
- GA4 event mapping
- Gap analysis report
Schema Design
- SDR creation
- eVar/prop mapping
- Event configuration
Implementation
- Adobe Launch setup
- Data element creation
- Rule configuration
Validation & Cutover
- Side-by-side testing
- Data parity check
- Production deployment
What You Receive
Migration SDR
Complete mapping document
Launch Container
Production-ready setup
Validation Report
Data parity confirmation
Workspaces
Analysis Workspace dashboards
Case Study
200+ Tags Migrated in 6 Weeks with Zero Downtime
Challenge: A Fortune 500 retailer needed to move from GA4 and GTM to Adobe Analytics and Launch before their GA4 contract renewal. With 200+ marketing tags in production, the risk of data gaps during Black Friday was unacceptable.
Approach: We inventoried every GTM tag, mapped GA4 events to Adobe variables, and ran parallel tracking for 3 weeks before a clean cutover with zero reporting gaps.
Frequently Asked Questions
Ready to upgrade your analytics stack?
Move to Adobe without losing a single data point. Then let us keep it optimized.
"We've helped dozens of teams to structure their data. Let's see how we can help you."
