Free Solution Design Reference templates for Adobe Analytics implementations. Standardized documentation that maps business requirements to variables, so your data collection is accurate from day one.
A Solution Design Reference (SDR) is the blueprint of your analytics implementation. It defines which Adobe Analytics variables (eVars, props, events) capture which business data, how the data layer is structured, and what processing rules transform raw hits into actionable reports.
Without a well-maintained SDR, implementations accumulate technical debt. Variables get reused for conflicting purposes, new developers guess at naming conventions, and stakeholders lose trust in the data. These templates give you a proven starting structure so you can focus on the business logic instead of formatting spreadsheets.
Pre-built Solution Design Reference for e-commerce sites covering product views, cart actions, checkout steps, and revenue tracking with recommended eVar/prop/event mapping.
SDR template for lead generation sites covering form submissions, content engagement, lead scoring events, and campaign attribution with variable mapping.
XDM schema reference for WebSDK implementations covering field groups, custom extensions, identity namespaces, and consent configuration.
Built for retail and e-commerce sites running Adobe Analytics. Covers the full purchase funnel from product impressions through order confirmation.
Designed for B2B and lead-gen sites where form completions and content engagement drive the business. Tracks the full lead lifecycle.
For teams migrating to Adobe Experience Platform WebSDK. Maps traditional Analytics variables to XDM field groups and custom schemas.
Pick E-commerce if you sell products online, Lead Gen if your site captures leads, or the XDM Schema template if you are implementing or migrating to WebSDK.
Start with your key business questions. What does your team need to measure? Work backwards from reports to variables. Each template has pre-filled examples to guide your mapping.
Adjust eVar, prop, and event assignments to match your report suite configuration. Remove sections that do not apply to your site and add custom dimensions specific to your business.
The SDR becomes the contract between analytics and engineering. Developers use it to build the data layer. QA uses it to validate the implementation. Stakeholders use it to understand what data is available.
These templates cover common use cases. If your analytics requirements are more complex, we build custom SDRs tailored to your business, data architecture, and reporting needs.
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