Adobe Event Forwarding
Third-party scripts are slowing your pages, leaking user data, and breaking when browsers update their privacy policies. Event Forwarding moves your data distribution server-side, so you get faster pages, stronger privacy, and complete data without the client-side bloat.
Book a Strategy CallWhat You Get
Faster Page Loads
30-50% improvement in Core Web Vitals
Full Privacy Control
PII never leaves your server
Stop Losing Conversions
Recover 20-30% of data lost to ad blockers
Accurate Ad Spend
Feed reliable data to Meta, Google, and TikTok
What Event Forwarding Includes
Edge Configuration
- Datastream setup
- Property architecture
- Environment config
Third-Party Integration
- Conversion APIs
- Analytics forwarding
- Custom endpoints
Privacy & Consent
- Consent-based routing
- PII transformation
- GDPR/CCPA compliance
Monitoring & Optimization
- Logging & debugging
- Performance tracking
- Delivery monitoring
What You Receive
EF Property
Production-ready setup
Documentation
Integration specs
Validation Report
Before/after comparison
Operations Runbook
Maintenance guide
Case Study
65% of Client-Side Tags Removed, LCP Improved by 1.2s
Challenge: An enterprise media company had 30+ third-party scripts firing on every page load. Core Web Vitals were failing, ad-blocker rates were climbing, and Meta Conversions API data was incomplete.
Approach: We migrated Meta, Google Ads, and TikTok tracking to server-side Event Forwarding, eliminating 65% of client-side JavaScript while improving conversion data quality through first-party server calls.
Frequently Asked Questions
Ready to go server-side?
Move your data distribution server-side for faster pages and stronger privacy. Then let us monitor it.
"We've helped dozens of teams to structure their data. Let's see how we can help you."
