Adobe Experience Platform Data Collection

Adobe Launch That Beats Browser Privacy Restrictions

Safari ITP and cookie deprecation are silently erasing 30-40% of your attribution data. As the core of Adobe Experience Platform Data Collection, Adobe Launch lets us set up server-side collection that recovers that lost visibility and makes every marketing dollar accountable.

Why Teams Hire Us

"We eliminate the tag chaos, recover your lost data, and connect your entire marketing stack so it works as one system."

How We Simplify It

Tag management sounds complex. We reduce it to three steps your team can manage without developers.

01

Build

Create data elements and rules with drag-and-drop. Define what to collect and when tags fire.

02

Test

Validate with AEP Debugger in staging. Inspect every tag and network request in real-time.

03

Publish

Push changes live with one click. No developer sprint needed. Instant rollbacks available.

What We Set Up for You

We handle the technical complexity so your team gets clean data and fast page loads.

Extensions Catalog

1000+ pre-built integrations. Connect Adobe solutions and third-party tools (Meta, Google Ads, LinkedIn) without custom code.

Data Elements

Map data from page variables, cookies, and JavaScript objects. Create a single source of truth for all marketing tags.

Rule-Based Triggers

Define when tags fire with intuitive conditions. Trigger on page loads, clicks, or custom events without hard-coding.

Core Web Vitals Optimization

Async loading prevents render-blocking scripts. Never compromise LCP, FID, or CLS metrics.

Environment Workflow

Built-in Dev, Staging, and Production environments. Full version control with instant rollback.

Event Forwarding (Server-Side)

Bypass Safari ITP via server-side data collection. Recover 30-40% of data lost to browser privacy features.

Results by Stakeholder

Different roles, different wins. Here's what each team gets from a properly architected data collection layer.

For Digital & E-commerce Leaders

  • Recover Lost Attribution

    Event Forwarding restores 25-40% of Safari traffic visibility for accurate conversion tracking.

  • Speed to Market

    Deploy new tags in hours, not weeks. No development queue required.

  • Vendor Flexibility

    Add or remove marketing tools without touching your codebase.

For CTOs & IT Directors

  • Eliminate Tag Bloat

    Consolidate GTM implementations. Improve PageSpeed by 20-40 points.

  • Future-Proof Architecture

    Native WebSDK support for the cookieless future with AppMeasurement compatibility.

  • Enterprise Governance

    Audit trails, approval workflows, and granular permissions reduce risk.

Why GTM Isn't Enough

If you're running enterprise Adobe tools through Google Tag Manager, you're leaving performance and data on the table.

Feature
Adobe Launch
Other TMS
Safari ITP & Privacy
Event Forwarding bypasses client-side restrictions. Recover 30-40% of lost data.
Client-side only. 7-day cookie limits apply.
Core Web Vitals
Async architecture with built-in performance controls.
Often causes LCP delays and CLS shifts.
Ecosystem Integration
Native integration with Analytics, Target, RT-CDP, and AEP.
Requires custom connectors.
Server-Side Capability
Event Forwarding via Adobe Edge Network.
Limited or no native server-side.
Enterprise Governance
Granular permissions, approval workflows, audit trails.
Basic user roles only.

Still on DTM, GTM, or Legacy AppMeasurement?

Adobe has announced end-of-support for AppMeasurement and at.js in favor of WebSDK. If you're on DTM, GTM, or legacy libraries, now is the time to modernize. We migrate seamlessly while unlocking Event Forwarding and server-side capabilities.

Your Data Recovery System

We build a server-side data collection layer that connects your analytics, personalization, and ad platforms into one resilient system. The result: full attribution visibility, faster pages, and a foundation that survives every browser privacy update.

Recover your lost data

Related Services

Tag Management

Organize and optimize your Launch property

WebSDK Implementation

Modern data collection through Adobe Launch

Event Forwarding

Server-side data routing via Launch

// HIRE US

Looking for Adobe Launch experts?

Tell us what's broken in your data collection. We'll diagnose the gaps and show you how much attribution data you're losing today.

"We've helped dozens of teams to structure their data. Let's see how we can help you."

Kamil Glowacki
Kamil Glowacki
CEO & Founder, DataCoreUnity

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