Analytics Maintenance
Analytics implementations decay. New campaigns break tracking rules, developers ship changes that bypass the data layer, and nobody notices until the quarterly report looks wrong. We embed as your dedicated Adobe operations team, building automated monitoring and governance workflows that keep your stack accurate, optimized, and aligned with your business as it evolves.
Discuss a PartnershipWhat You Get
Reports You Trust
Your quarterly numbers stay accurate without surprises
Faster Pages
No ghost rules or library bloat dragging down your site
Always Up to Date
Adobe releases and extensions handled before they break anything
Real Traffic Only
Bot filtering keeps your decisions based on real users
What Analytics Maintenance Includes
Tag Management
- Extension updates
- Ghost rule cleanup
- Naming conventions
Adobe Analytics Config
- Processing rules review
- Classification uploads
- Alert calibration
Data Quality
- Bot filtering updates
- eVar/prop persistence
- SDR validation
Data Feeds & Exports
- Feed health monitoring
- API status checks
- Latency tracking
What You Receive
Monthly Report
All changes documented
Issue Alerts
Proactive notifications
Updated SDR
Always current
Health Scorecard
Quarterly assessment
Case Study
47 Ghost Rules Removed, 340ms Reclaimed
Challenge: An e-commerce retailer's Launch container had grown unchecked for 3 years. Abandoned campaign rules, duplicate data elements, and outdated extensions were inflating page load times and corrupting bot-traffic reports.
Approach: We audited every rule and data element, removed 47 ghost rules, updated all extensions, and implemented automated monitoring to detect implementation drift before it impacts reporting.
Frequently Asked Questions
Ready for proactive analytics care?
Keep your implementation healthy with monthly maintenance.
"We've helped dozens of teams to structure their data. Let's see how we can help you."
